To say image is everything would be an understatement for this prominent energy drink brand. After purchasing a new six-story office building, JLC Associates was brought on board to bring their image to life. Professional athletes were let loose at the start of the project to carve tire tracks across all six floors, which would later become the finished flooring throughout. The massive rock wall, plasma-cut hot-rolled steel, x-ray boxes in the athletes lounge, and custom “drink bunker” complete with jail cell door were unlike any other office environment around.